Case Studies
Automotive Case Studies
Over 1000 automotive dealerships use eShare to produce consistent gains in response, engagement, redemption and huge gains in opt-in email and data acquisition.
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eShare’s powerful platform has impressed the biggest Fortune 500 companies, delivering never before seen results. See how they made it work.
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General Motors
Dealers throughout the franchise network use the fully integrated Direct Response platform in highly targeted conquest campaigns to grow their used cars inventories at below “auction values” via an engagement driven direct mail campaign that ultimately sells hundreds of vehicles over 12 months.
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Ford
In this market test the fully integrated direct response platform delivers over 13% mail response, 3% redemption which translates into over $300,000 in sales in 5 days.
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Toyota
Toyota dealers expereicnce 7-10% response rates and fill dealerships with a “qualified steady flow of new customers” during one of the toughest times in the manufacturers history.
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Shell
Shell has e-mail database of over 700,000 email addresses and nothing more. Shell wants to colorize their data and adds the vial peer sharing technology into email campaign “share to win” sweepstakes and captures over 60% contact and purchase intent data on the original 700,000 and grows their database by a staggering 500,000 new customers in just 60 days.
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Stein Mart
Stein Mart’s direct mail campaign exploded with a redemption rate 13 times higher than their expected goal. You won’t believe the numbers.
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Ruth’s Chris Steak House
Almost 9800 consumers responded to their database email and entered the microsite. Of those responding, 1,676 consumers shared the offer bringing in an additional 4,319 (44%) customers into the site.
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Chick-fil-A
A local Chick-fil-A franchise used a direct mail campaign to drive over a 200% response and 25% in store redemptions. These franchises were able to increase their email database from 2,000 to 6,000 emails in less than 3 weeks.
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The Limited
The Limited sent an email with special offer of $10 off of a $25 purchase to its current customers. The campaign generated a 24.75% response, with 28% of the total response coming from social sharing.
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Newegg.com
1,021,979 customers responded to the campaign and 225,550 entered their contact information for a chance at winning. Of those who responded, 74,409 customers were brand new customers added to Newegg’s customer database.
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eShare is the perfect tool to increase your multi-channel or single channel campaign results. eShare combines social media, personalized URLs (purl’s), Integrated Voice (IVR) and patent pending real-time analytics to deliver huge increases in lead generation, data capture, viral growth and overall campaign performance.
Hyundai
Automotive group integrates the Direct Response Platform into their direct mail campaigns and immediately increases response rates by 7%, generates thousands of hot leads per month loaded with contact, purchase intent and behavioral data and steady customers into their dealerships and sells over a thousand new vehicles in 12 months.
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